Privacy Policy
Last Updated: September 2026
Pristine Law (“Pristine Law,” “we,” “us,” or “our”) respects the privacy and confidentiality of the personal information entrusted to us. This Privacy Policy explains how we collect, use, disclose, retain, and protect personal information when you visit our website, communicate with our office, submit an inquiry, subscribe to receive updates, or otherwise interact with Pristine Law.
Our handling of personal information is guided by applicable Canadian privacy legislation and our professional obligations as an Ontario law practice.
1. Personal Information We Collect
Depending on how you interact with Pristine Law, we may collect information such as your name, telephone number, email address, contact information, information you voluntarily provide through our website or communications with us, and information concerning the general nature of your legal inquiry.
If you become a client of Pristine Law, additional personal information may be collected as reasonably necessary to provide legal services, verify identity, administer your matter, comply with legal and professional obligations, process transactions or payments, maintain records, and manage the lawyer-client relationship.
Our website may also collect certain technical and usage information, including IP address, browser and device information, referring pages, pages viewed, interactions with the website, and similar information through cookies, analytics tools, pixels, server logs, and related technologies.
2. How We Use Personal Information
- respond to inquiries and consultation requests;
- communicate with prospective and existing clients;
- determine whether we may be able to assist with a legal matter;
- conduct conflict checks where appropriate;
- provide and administer legal services;
- operate, maintain, secure, and improve our website and services;
- understand how visitors use our website and evaluate the effectiveness of our communications and advertising;
- comply with legal, professional, regulatory, insurance, accounting, and record-keeping obligations; and
- prevent or investigate fraud, misuse, security incidents, or other unlawful activity.
We will not use personal information for materially different purposes without obtaining additional consent where required.
3. Contact Forms and Legal Inquiries
Information submitted through our contact form is used to review and respond to your inquiry and determine whether Pristine Law may be able to assist you.
Submitting a contact form, sending an email, requesting a consultation, or otherwise communicating with Pristine Law does not, by itself, create a lawyer-client relationship.
Please do not send confidential, privileged, or time-sensitive information through our website unless requested by Pristine Law.
A lawyer-client relationship is established only when Pristine Law has agreed to act for you and any required engagement or retainer arrangements have been completed.
4. Consent
Where required, Pristine Law obtains consent for the collection, use, and disclosure of personal information.
Consent may be express or implied depending on the circumstances, sensitivity of the information, applicable law, and reasonable expectations of the individual.
Where consent is relied upon, you may withdraw it subject to applicable legal, contractual, professional, or other restrictions.
5. Legal Inquiries and Marketing Communications Are Separate
Providing your contact information for the purpose of asking Pristine Law about a legal matter does not automatically subscribe you to marketing communications.
If Pristine Law offers legal updates, insights, newsletters, or similar promotional communications, you will be provided with a separate opportunity to consent to receiving them.
Where required by Canada’s Anti-Spam Legislation (“CASL”), marketing communications will identify the sender, contain the required contact information, and provide a functioning unsubscribe mechanism.
6. Cookies, Analytics and Advertising Technologies
Our website may use cookies and similar technologies to operate the website, maintain security, understand website usage, measure performance, and support advertising.
Pristine Law intends to use analytics technologies, including Google Analytics, to better understand how visitors find and interact with our website.
We may also use advertising technologies provided by Meta, including the Meta Pixel, to measure the effectiveness of advertising campaigns and understand actions visitors take after interacting with advertisements for Pristine Law.
These technologies may collect or process information such as device and browser information, IP address, website interactions, pages visited, referring information, and identifiers associated with cookies or similar technologies.
Where required, visitors will be provided with notice and appropriate choices regarding non-essential analytics and advertising technologies. Visitors may also be able to manage certain preferences through their browser, device, or the relevant third-party platform.
7. Disclosure to Service Providers
Pristine Law does not sell personal information.
We may disclose or make personal information available to service providers that assist us in operating our practice or website, such as website hosting, analytics, communications, security, document-management, payment, accounting, and other technology or professional service providers.
Certain providers may process information outside Ontario or Canada and may therefore be subject to the laws of the jurisdiction in which they operate.
Where we have been retained to provide legal services, information may also be disclosed as authorized or reasonably necessary in connection with the legal matter.
Information may additionally be disclosed where required or permitted by law, court order, professional obligations, or regulatory requirements.
8. Social Media and Third-Party Websites
Pristine Law maintains a presence on third-party platforms such as Instagram, TikTok, and LinkedIn.
Our website may contain links to these platforms and other third-party websites. Those services operate independently and have their own privacy policies, terms, and information-handling practices.
Pristine Law is not responsible for the privacy, security, availability, or content practices of third-party websites or platforms.
9. Safeguarding Personal Information
Pristine Law uses reasonable administrative, technical, and physical safeguards appropriate to the nature and sensitivity of the personal information in our possession.
However, no electronic transmission or storage system can be guaranteed to be completely secure. Visitors should therefore exercise care when transmitting sensitive information electronically.
10. Retention
Personal information is retained only for as long as reasonably necessary to fulfill the purposes for which it was collected and to satisfy applicable legal, professional, regulatory, insurance, accounting, and record-keeping requirements.
When personal information is no longer required, it will be securely destroyed, deleted, or anonymized as appropriate.
11. Access and Correction
Subject to applicable legal and professional restrictions, you may request access to personal information Pristine Law holds about you and request correction of information that is inaccurate or incomplete.
Access may be restricted where required or permitted by law, including where information is protected by solicitor-client privilege, confidentiality obligations, or another recognized exception.
12. Changes to this Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our practices, technologies, services, or legal requirements.
The current version will be posted on our website with the date of the most recent update.
13. Privacy Questions and Requests
Questions, concerns, or requests regarding this Privacy Policy or Pristine Law’s handling of personal information may be directed to:
Pristine Law
Suite 36
Unit 700 – 225 East Beaver Creek Road
Richmond Hill, Ontario L4B 3P4
Canada
Email: info@pristinelaw.ca
Office: 647-260-6347